About :: 22MediaWorks

During the past twenty-five years 22MediaWorks has built a reputation for a solution-oriented and client-centered approach to product development. We partner with clients on every phase of business, from experimenting with new ideas for a bookazine start-up to writing and designing a B-to-B sales and marketing website to creatively presenting content for a middle school reference set. We employ the highest standards of excellence for every project—jobs both small and large are treated with the same tailored attention that is our trademark. Our catalog features a wide range of products that have engaged readers of all ages with compelling text and appealing graphics. While delivery systems have evolved, our work has remained the same: innovative, professional, collaborative, and dynamic.

LARY ROSENBLATT Lary is President and Chief Creative Officer and the driving force behind 22MW. Among his many talents honed during the past 25 years is the ability to put together a seasoned team to attain the best result. Working with trending ideas and topics, he is able to see the big picture and solve problems with creativity. Lary is fair and easy to work with, and he offers pricing structures compatible with every client’s budget. Lary’s various personal interests reflect his creativity. When he isn’t working, he is either watching his kids' games, playing tennis or gardening.

FABIA WARGIN As Art Director and Chief Graphic Designer Fabia consistently makes 22MW look good. Whether creating or supervising others, she is the design presence behind most of our projects. Her talent and artistry are illustrated throughout our work. Fabia’s ability to integrate text and art to create a unique, exciting product consistently wows our clients, and her attention to detail, budget, and scheduling is a boon to any publishing plan. Fabia enjoys gardening, bicycling, and cooking for family and friends.

SUSAN ELKIN 22MW’s Editorial Director, Susan Elkin, helps writers find their voice. She brings an instinctive knowledge of a project’s audience to each assignment and the ability to shape a manuscript according to a client’s needs. She is excited by ideas that reflect both current trends and historical examination, and brings curiosity and a love of writing and reading to her work. In addition to a seemingly unquenchable thirst for books, magazines, and online content, Susan enjoys spending time outdoors with her three children.

LAURIE LIEB Teaching college English prepared Laurie to become a talented copyeditor. She has worked on numerous projects for 22MW, serving as its chief copyeditor, polishing the prose to make it clear, accurate, and engaging to readers. Her relentless attention to factual detail, precise wording, and emphatic sentence structure greatly enhances the clarity and flow of our books. Her wry sense of humor helps too! When Laurie is not working on a manuscript, she also likes to eat ice cream.

BARBARA STEWART Barbara is a creative consultant to 22MediaWorks and an accomplished publishing professional who thrives on facilitating collaborative product development. She has extensive experience maintaining the integrity and satisfying the needs of brand holders and licensed property owners, helping them translate ideas into innovative results. She is especially interested and skilled in generating new ideas and concepts and repurposing existing products for new markets. Barbara considers her curiosity a great asset and her gift for making unique connections a worthy attribute. The serious stuff aside, she is a genuine dog person and loves the hijinks of her niece and nephew—that’s what life is about!

It is such a pleasure to work with Lary and his team—everything gets done right...and right on time! His team is savvy, creative, and marvelously flexible when it comes to difficult schedules, not to mention content that needs special treatment, both editorially and in terms of design and layout. Lary manages, somehow, to make what can be a cheerless and stressful enterprise a lot of fun!

—Jennifer Williams
Senior Editor
Sterling Publishing Co., Inc.
a Barnes & Noble company

Lary and his partners have been my first choice for a book packager to put together all aspects of a publishing project — from hiring and managing authors, illustrators, and designers, to working with third parties to secure creative approvals. They are reliable, creative, and a pleasure to work with, and I highly recommend them.

— Roy Wandelmaier
Editorial Director
Scholastic Inc.

It was a pleasure working with a team who shared a vision of creating a fresh series about Colonial America — one that would make kids feel they were living the history, not just reading about it. Lary and his creative team were always available, always positive, and always ready with creative ideas.

— Suzanne Fonda
Senior Editor
National Geographic
Children’s Books

The Media Source has partnered with 22MediaWorks, spanning many products over the past two years. The quality of their editorial and design work is second to none and the expertise they bring to our partnership allows us to focus on our core strengths, knowing that 22MediaWorks will deliver on theirs.

— David G. Algire
EVP, General Manager
Source Interlink Media

We…

The Core Team